Lucy Richards Lucy has worked in the creative industries as a designer, creative director and business leader for over 25 years – she founded StudioLR in 2004 and Better Company in 2022. Driven by a strong social purpose, Lucy’s dedicated to working on projects that make society better for people. She volunteers as a mentor in schools helping improve life chances for young people who’ve experienced adversity. She’s an Associate with The Promise Design School driving positive change for care experienced children and young people in Scotland. Ambassador for Daydream Believers and the new SCQF Creative Thinking Award qualification, and a Fellow with the RSA – the global organisation that unites people and ideas to resolve the challenges of our time.Lucy lives in Leith, Edinburgh with her husband and two teenage boys.